I recently touted another author’s books here on my blog and offered one for free to a lucky person who left a comment. The only person who commented was the author who I hosted.
Now, it wasn’t because these aren’t good stories. They are! I’ve read them all. And, they were written by a NY Times and USA Today Bestselling author. So, why did no one have any interest in a free book?
I pondered on that and here’s what I came up with about why FREE doesn’t work anymore.
- Every author is more than willing to give away a free book in hopes of a review.
- Most everyone who loves to read has a To-Be-Read list a mile long (I know I do)
- What good does it do to download another free book in a genre you don’t normally read, when you already have ten in your favorite genre waiting for your attention?
- There are thousands upon thousands of free books on Amazon.
- Let’s face it. We are bombarded from every direction and have developed a certain numbness to it all.
So, I thought about what does work, and here’s an example. I belong to a book club called the Rave Reviews Book Club and they have regular Blog Talk Radio interviews with Indie Authors. This morning, I had a chance to listen in to one author’s interview and it was so intriguing, that I turned off the radio show and downloaded her book, My Wounded Soldier by Diane Munier.
Now, I ask myself, “When are you going to have time to read this one?”
Good question. Between working thirty hours per week, writing my own stories, this blog, a blog for the Texas Musicians Museum, Proofreading for the Tx Assoc of Authors, submitting articles to two different music magazines, supporting my fellow #RRBC members and squeezing in time for some live music and playing with the grandkids, I don’t know the answer. All I know is that the story was so compelling I had to get it and it WILL move to the top of my TBR list. Sorry, everyone else who has to wait longer for a review from me.
I’d love to hear your own theories about why #FREE isn’t an effective marketing tool anymore. Or, why you think it is.