I have the strangest ponderings from time to time. My most recent was this: “Hmmm, I wonder if the majority of bloggers are male or female?”
Well, guess what? Google has the answer. I found this most interesting and I think you will as well.
According to a 2010 Sysomos report, it’s about half and half.
Over 100 million blogs posts were analyzed to come up with this data.
But, the demographic report goes on to break it down by age as well.
A direct quote from Sysomos: “Not surprisingly, the most active bloggers are younger people who have grown up during the blogging “revolution”, which started about seven years ago. (Since this report was dated 2010, that would have been 2003) Bloggers in the 21-to-35 year-old demographic group account for 53.3% of the total blogging population. This group is followed by the generation just behind them – people 20-years-old or under are 20.2% of the blogging landscape. This group is closely followed by 36-to-50 year-olds (19.4%), while bloggers who are 51-years-old and older only account for 7.1%. “
Well now that we’ve established gender and age, the only thing left is Location. This may have been the most interesting part of this study.
Copied from Sysomos:
“It should not be much of a surprise that the most bloggers (29.2%) are located in the U.S. In fact, there are more than four times as many bloggers in the U.S. as there are in the second most populated country within the blogosphere – the U.K., which is home to 6.75% of bloggers.
Japan accounts for the third-most bloggers (4.9%), followed by Brazil (4.2%), Canada (3.9%), Germany (3.3%), Italy (3.2%), Spain (3.1%), France (2.9%) and Russia (2.3%).”
They go on to break it down by Province and State with California leading the way. Second to California was New York.
What do you think? Any surprises here?