Today, I am over at Story Empire with the first post in my new Book Marketing Series. I’d love it if you’d head over and join in the discussion!
In going back through some of the handouts I received at the Authors Marketing Event two weeks ago, I found these useful social media tips and wanted to share.
When is the best time to post to Facebook to get results?
- Best – Weekdays between 1 – 4 p.m.
- Peak – Thursday and Friday
- Most clicks – 3 p.m.
- Use images to increase engagement by 104%
- Don’t forget Facebook Groups – you can create your own group – start discussions, moderate posts and you have the option to make the group private or public
When is the best time to post to LinkedIn?
- Best – Tuesday, Wednesday or Thursday
- Peak – 7:30 – 8:30 a.m., Noon, and 5:00 to 6:00 p.m.
- Avoid – Monday and Friday 10 p.m. to 6 a.m.
- LinkedIn groups are hot! And just as with Facebook, you can start your own group.
When is the best time to Tweet?
- Best – Monday – Thursday between 1 – 4 p.m.
- Peak – 9 a.m. – 3 p.m.
- Avoid – Fridays after 5 p.m.
- Avoid other days after 8 p.m.
- Tweets with images have Retweeting, visitor conversion 42% to 48%
- The life of a Tweet is an average of 24 minutes
- Using #hashtags increases visibility and lifespan
When is the best time to Pin?
- Best – Weekends
- Peak – Noon and between 8 p.m. and 11 p.m.
- For retail, Fridays at 3 p.m.
- 55% of Pinterest users buy stuff!
When is the best time to utilize Instagram?
- Non-working hours (evenings and weekends)
- The typical audience is people under the age of 30
- Images are a must
What are your experiences? Have you done experiments or seen other statistics about the optimal times to utilize social media platforms?
I’d love it if you’d connect with me!
We live in such an electronically connected age. It brings the thought to mind about what we share on social media.
Do you think people in general over-share?
I’m going to pick on Facebook. Take a look at most anyone’s Facebook page and odds are that you’ll know where they’ve been (Check-ins), what they’ve eaten in the past few days, what interests them, who their friends are, their children and grandchildren, their marital status, their birthday, and most likely their political views.
Maybe that’s good. Maybe that’s bad. I suppose it’s all in perspective.
The reality is that it is the world we live in.
I made a decision early on with Facebook that I would not post anything negative on my page. For the most part, I’ve kept with that decision. Of course, I have days when I feel down. Should I post it? Probably not. Because, by the time everyone finishes responding and trying to cheer me up, I’ll have forgotten all about it and wonder what they’re talking about. So, I try to keep it free of negativity. When I feel down is when I’ll post something like one of these. 🙂
Another social media rule I practice is to avoid politics and religion. I firmly believe Facebook is not the place to have heated arguments, and yet I see it happen all the time.
Don’t get me wrong. I love Facebook. It is the perfect way for me to see pictures of my step-great-granddaughter in Las Vegas, Nevada whom I’ve never had the pleasure of meeting. It is the perfect place to share my blog posts and pictures of interesting places I go, as well as discover new and interesting places others visit. It is the perfect place to promote events and celebrate birthdays. It is the perfect place to celebrate milestones and anniversaries. It is the perfect place to stay in touch with friends and family that I don’t see on a regular basis.
But, have we turned Facebook into an over-sharing cesspool? I’d really like to hear your thoughts about all of the open sharing on social media in general. Where is it headed?
I know most of you follow John Howell’s blog and see his Top Ten Lists. Hmmm, John, have you ever done one about posting on Facebook? Well, if not, here’s an idea. “Top Ten Things NOT to Share on Facebook.” 🙂